The first step in starting an ezine is to pick a topic. This sounds easy enough, but is a very important step. You need to find a topic that people want to read about so you get subscribers and advertisers, but you also don’t want something that everyone else is already putting out material on. That is, unless you have some new edge that no one else has.
Another important and often overlooked part of picking your topic is finding something that interests you. While you may or may not be writing the content yourself, you’re going to have to review it, research it, verify it, and probably come up with new topics and viewpoints on it. That means, if it’s something that bores you, you’ll probably be bored a lot, and it will show.
Once you’ve picked your topic, you need to identify your audience and figure out what they are looking for. People may be itching for a quality ezine on a topic, but that doesn’t mean any old quality ezine on that topic will do. You have to know what specific information and products they want.
To accomplish this, you need to do some market research and determine what people are looking for in an area. If you already have customers in a related area (like say, visitors to a related website), you may be able to simply poll them. You can also do this by looking into popular search engine terms within a topic. In addition, you can go to chat rooms and message boards on the topic and either look around, or specifically ask people what they want to be available.
A common practice for businesses is to find out who the leader in the market is and copy them. I mean, they already have a winning formula, so they must be doing something right. This may help you a little; you’ll pick up the customers who just can’t get enough and possibly some bargain hunters who don’t want to pay for the in-demand brand, but it’s not going to get you a winning ezine if it’s exactly like something else.
The key to success is to start with a successful model and figure out what you can do better. This will require a lot of research and even more creative thinking, but all it takes is one good idea to make your business explode.
Just because you have a quality product doesn’t mean anyone is going to read it. One of the most important things when starting a new mailing is to get as many readers as possible very quickly. This will boost sales of your advertisers and should increase the quality of your product. If you don’t know how to advertise online products – research, research, research.
It will be well worth the effort. If you’re just not having luck at it, you can always look into hiring someone to increase readership for you. While the costs might be high up front, many people guarantee results.