Author: Trish

Ten Easy Ways to Improve Your Website and Increase Sales

A good website can be a great tool for boosting your sales. On the other hand, a poorly made website can turn customers off to current and even future products. Here are some tips to creating a website that will help you, rather than hurt you. 1. Consistent look. Have you ever noticed, while every page of a magazine looks slightly different, there’s generally a consistent organization, color scheme, and overall look to the whole magazine? This helps users who read the magazine find exactly what they’re looking for quickly and easily. In the same way, if you keep...

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Webcasting and Podcasting – What Is the Difference?

Here’s a simple comparison to help you differentiate between the two. Webcasting is similar to traditional broadcasting in some ways. Basically, it’s a video recording of you or others on the net. You can have a news webcast or an interactive one where you hold an online class and participants can view you on video. Podcasting is similar to traditional radio in some ways. As a podcaster you can have an internet radio show where you invite people on to interview or simply record your thoughts on audio and share with your audience. Both can be a great method of publicity and interaction on your website. More than ever people are looking to connect on the internet, and both a podcast and webcast can help them do that. It’s also great news as far as search engine results for your business are concerned. A webcast and podcast may mean more repeat visitors, which is a positive sign for the search engines. If you then repurpose your content by adding it in text form to your webpages, you’ll gain additional SEO points. So how do you choose between the two? The decision is ultimately yours but it helps to think things through a little before starting. Ask yourself a few questions: Do I like the idea of appearing on video regularly? Or does that mean more work for me –...

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Are You Using Google to Its Full Ability?

Google burst onto the Internet search scene in 1998. It revolutionized the way we find things online by taking into account each page’s link popularity. Its algorithms are constantly evolving to provide better results, and the company has added on specialized search functions for blogs, video, images and more. Google’s homepage is deceptively simple. It consists of little more than a logo and a search box. But Google offers more search options than most people realize. Here are some tricks and ways to use Google that you might not have been aware of. * If you want to exclude a certain term from your search results, type it into the search box after the keywords you are looking for with a minus sign preceding it. For example, if you’re looking for information about the band Bush but a search brings up mostly information about George Bush, you could search for “bush -george.” * By default, Google looks for each keyword entered in the search box separately. If you want to find an entire phrase, simply put it in quotation marks. * While Google doesn’t allow the use of wildcards (asterisks) in the place of letters, you can use them in place of words in a phrase. * Google allows the use of several syntax operators. These are commands that tell Google to only search for the keywords you enter...

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The Benefits of Setting up a Twitter Feed

The main goal in most businesses is to attract as many customers as possible. With Twitter, you have the ability to continue having contact as long as you have either a cell phone with texting ability or an internet connection. And one added perk, it’s a free service! The signup process for Twitter is pretty much the same as for any other social media or networking service. It requires providing certain information in order to open an account. Once that is accomplished you are able to send short messages or “tweets”. As an instant communication tool, Twitter can be...

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Twitter Explained

You could walk into a room full of Twitter users and ask the question “What is Twitter?” The likely reaction would be a room buzzing with any possible number of responses. Not because these different people don’t know a thing about Twitter. Quite the contrary as a matter of fact, Twitter is so multi-functional all of the responses are true to each and every person’s own experience. Let’s look at some of those different uses. Twitter is… > …a miniature blog. Not all people wish to blog in long posts. They would rather just provide people with a tiny...

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