Author: Trish

Does Your Small Business Need Branding?

What is Branding? In Marketing, branding is important to establishing the company identity. Branding is the result of an accumulation of experiences that consumers have with a particular company or product. A brand creates associations and expectations among the products made by a company. The brand is a symbol for all of the information that is connection a company, a product or a service.  Branding can include: a logo, font selection, color schemes and symbols that work together to create an impression of the values, ideas and personality of the company. Having a noteworthy and unique branding strategy can...

Read More

DIY Toolbox: Social Media Planner

Let’s Face It. Today’s Society is Driven by Social Media. Everywhere you go, you see social media links. Everyone you look at has a phone filled with apps. If your business is not represented on these social media platforms you are missing out on a tremendous amount of leads and potential customers. Download your free Social Media Planner to help you take the confusion out of social media marketing and get your business known. Please Log in or Sign up for the Free DIY Small Business Marketing Membership to access this free tool.    ...

Read More

DIY Toolbox: A to Z Marketing Dictionary

Free Marketing Tool for your Toolbox: A to Z Marketing Dictionary   This handy A to Z Marketing Dictionary makes it easy for you to become familiar with the terms that you may come across throughout your small business marketing journey.  Download this free tool and keep it handy on your desktop or print it out for easy access when you are on the go.   This A to Z Marketing Dictionary is a really basic but necessary tool for every small business entrepreneur in their online marketing journey.  Login in or Sign up for the Free DIY Small Business...

Read More

Go Viral: Marketing with Youtube

YouTube has only been online for a few short years, but it has quickly become one of the hottest destinations on the Internet. Once a little-used medium due to slow Internet connections, the widespread use of broadband has made online video a popular attraction. YouTube is one of the first sites to have been built around online video, and its ease of use and variety of videos has made it extremely popular. Marketers were quick to catch on to the possibilities presented by YouTube. They began to create “viral videos”, clips that were intended to draw interest and spark...

Read More

Three Ways to Win Over Your Customers Online

Being the proprietor of an online business, you may have noticed the competition getting a little more aggressive. In these tough economic times, all business owners need to find and keep their customers coming to them instead of the underdog. It might just be the right time to start winning your online customers over with these handy tips. 1) Attractive web design, informative content and easy website navigation are all points of concern when it comes to your online business. While you want to attract potential customers to your website pages, you don’t want it to be too overwhelming. Your website name is a great tool on its own, as long as it represents the correct image for the business you represent. Logos strategically placed which don’t take away from the products or services you provide can also be a fantastic addition to your webpage. The information you provide on your website should be easy to understand, yet as complete as possible. The facts need to be accurate while the language needs to flow easily. It need not be two pages when one would have been enough, just as one page may not be enough to provide the proper amount of information. You need to be able to find the middle ground. Layout and navigation are aspects which need to be as simple as possible. Your clients are going...

Read More

Featured Sponsors:

Featured Sponsors:

Some of our Favorite Resources:

Take Control of Your Social Media Efforts

Reliable Hosting